The Future of GTM is Here
The Magic of
Clay is an endlessly flexible spreadsheet that pulls leads from dozens of sources, enriches them with AI and third-party APIs, and pushes the finished records straight into your CRM or outbound sequences.
Pure Outbound
Clay turns cold outreach into a science experiment.
Inbound-Led Outbound
Convert fleeting interest into high-intent conversations
CRM Enrichment
Say goodbye to stale data; Clay keeps your CRM evergreen.
Beyond Lead Gen
Traditional agencies focus on lead generation. Our focus is on building sustainable & scalable systems that unlock value.
With ColdStart, you get:
A systematic process for extracting insights from your existing customer relationships
The operational capability to turn those insights into scalable campaigns
A thinking partner who helps you identify patterns in your data
Speed and efficiency in running experiments you could theoretically run yourself
Elevate Your Tech Stack
Clay integrates with best-in-class tools that supercharge your data intelligence and surface unparalleled intent data.
Elevate Your Tech Stack
Clay integrates with best-in-class tools that supercharge your data intelligence and surface unparalleled intent data.
Trusted by Founders, GTM & RevOps Teams
“John is the real deal: A true full-stack specialist, he provided messaging, outreach planning and cutting edge AI-driven lead enrichment. I learned more about my customers in three weeks with John than I would have after 3 months of experimenting on my own.”
"Just had a call with a company that just closed their Series B. I think we will close them this year. BIG THANKS JOHN! You're the best."
“I never liked cold outreach, but ColdStart has done a fantastic job and added enormous value.”
“30 MQLs in the first 30 days–ColdStart’s data enrichment and inbound-led-outbound funnels are second to none.”
"What stood out most impressively about working with ColdStart was their exceptional willingness to provide detailed context for each decision made throughout our project."
“I had to hire a sales director to manage all the incoming leads! You won’t regret ColdStart.”
“In less than a year, our readership has grown over 50% and we’ve already secured several new clients!”
“Our CRM was a mess and potential deals were slipping through the cracks. ColdStart organized and segmented our contact data and built customer intelligence processes we never would have had otherwise. HIghly recommend this service.”
“John is the real deal: A true full-stack specialist, he provided messaging, outreach planning and cutting edge AI-driven lead enrichment. I learned more about my customers in three weeks with John than I would have after 3 months of experimenting on my own.”
"Just had a call with a company that just closed their Series B. I think we will close them this year. BIG THANKS JOHN! You're the best."
“I never liked cold outreach, but ColdStart has done a fantastic job and added enormous value.”
“30 MQLs in the first 30 days–ColdStart’s data enrichment and inbound-led-outbound funnels are second to none.”
"What stood out most impressively about working with ColdStart was their exceptional willingness to provide detailed context for each decision made throughout our project."
“I had to hire a sales director to manage all the incoming leads! You won’t regret ColdStart.”
“In less than a year, our readership has grown over 50% and we’ve already secured several new clients!”
“Our CRM was a mess and potential deals were slipping through the cracks. ColdStart organized and segmented our contact data and built customer intelligence processes we never would have had otherwise. HIghly recommend this service.”
FAQ
Yes—one-click actions send rows to HubSpot, Salesforce, Outreach, Salesloft, Slack, Airtable, or any tool that accepts webhooks or Zapier/Make scenarios.
All projects are bespoke, however most workflows are built end-to-end—source, enrich, push to CRM—in under a month, and can clone or tweak rapidly as targeting needs evolve.
Clay encrypts data in transit and at rest, is SOC 2 Type II compliant, and lets you restrict API keys, column visibility, and workspace access by role.
You choose: trigger refreshes instantly when a field changes, on an external webhook, or on a set cadence (hourly, daily, weekly) so your CRM always reflects reality.
Clay ships with native connectors for LinkedIn, Apollo, Clearbit, RB2B, SemRush, BuiltWith, Crunchbase, Google Maps, OpenAI, Anthropic, and hundreds more, plus a universal “Fetch” block for any REST API.
Customers report 5–10x faster list builds, 50%+ reduced cost per qualified meeting, and days of SDR labor reclaimed each month thanks to automated enrichment and routing.
No—workflows can be managed simply and easily by your team post-build. A discounted monthly maintenance fee can also be negotiated for ColdStart to manage the platform on an ongoing basis.
Clay looks like a spreadsheet but every cell can call an API, run logic, and stay in sync with external apps, so you can source, enrich, and route leads without hopping between tools.
Let’s Sync
Ready to peek behind the curtain and see how Clay workflows are built?