coldstart.

CASE STUDY / EAS ADVISORS

From scattered contacts to a deal engine.

EAS Advisors sources metals and mining deals and distributes the opportunities across a private network of LPs.

Their most valuable asset is their network — and it lived in five places at once. We developed a proprietary CRM which dynamically matches relevant LPs to deal uploads, generates a two-page teaser of the deal, automates draft emails for human-in-the-loop review, and tracks all outreach for streamlined internal governance.

CLIENT
EAS Advisors
SECTOR
Metals & mining advisory
WHAT WE BUILT
Relationship & outreach system
ENGAGEMENT
Built, then handed over
The Matched Accounts screen: a deal's criteria turned into a tiered, filterable list of investor firms.

01 / THE PROBLEM

A network worth
a great deal.

A small, senior, non-technical team. Decades of relationships between them — and no single place those relationships actually lived.

  • 01Contacts spread across three inboxes, Mailchimp, an aging CRM, a paper notebook and thousands of business cards
  • 02No single view of who they knew, or who had already been contacted
  • 03Distributing a deal meant manually sourcing and emailing relevant contacts with no automated processes in place.
  • 04Sourcing new deals and new investors was ad hoc, and slow

02 / WHAT WE BUILT

One system,
built from the ground up.

01 /

One source of truth

Tens of thousands of contacts consolidated from five sources, deduped, verified and kept current.

02 /

Plain-English querying

The team asks Claude for exactly who they need, in the words they'd use out loud.

03 /

Warm outreach, tracked

Targeted campaigns sent from the partners' own mailboxes, with every send and reply logged.

04 /

Cold deal sourcing

Surfacing target companies and investors across the sector, not just the ones already known.

05 /

A CRM they can see

Everything filterable and trackable at a glance, by people who don't write code.

03 / HOW IT WORKS

A deal comes in.
Nobody opens a spreadsheet.

01 /

Everyone they know, in one place

Five sources became a single database — investors, family offices, high-net-worth individuals, the mining companies raising capital, and the intermediaries who open doors. Deduped, verified, and segmented so a query can actually reach them.

The Contacts screen showing a consolidated database segmented into investors, family offices, high net worth investors, businesses, government and intermediaries.
02 /

The raise arrives

A deck lands. It goes straight into the system, where it sits alongside every other live raise with its own contact, sent and replied counts — so the state of the book is a glance, not a meeting.

The Deals screen listing six raises with sector, amount, status and outreach counts.
03 /

The partner just asks

Instead of digging through inboxes, they ask for the list they want. Claude filters the database and returns matched firms, tiered by how much of the mandate actually checks out. The partner approves or drops names, and the approved list flows straight into outreach.

“Find me LPs and investors who back commodities deals in Australia.”

“Find rare-earth miners around a $200M market cap that may be raising.”

Matched Accounts, showing tier one, two and three firm counts and a grid of matched investor firms.
04 /

It goes out as a real email

Drafts are written per person and land in the partner's own Drafts folder, so what the investor receives is a note from someone they know — not a blast from a marketing tool. The teaser attaches itself.

The email drafting screen, showing the message, which partner's mailbox it sends from, the attached teaser and the 201 recipients.
05 /

And then it tracks itself

Every send, reply and answer is logged against the deal and against the person. Who accepted, who passed, who never heard from us — visible without asking anyone.

The outreach tracker for a single raise: 210 contacts, 142 sent, 45 replied, with per-person status and answers.

04 / THE RESULTS

What it gave back.

20+
hours a week returned across the managing director and associate
5 → 1
scattered sources consolidated into one clean, current database
Hundreds
of inbound deals now handled through a single system
  • Deal distribution that took hours of manual work now takes minutes
  • Tens of thousands of contacts, deduped and verified
  • A sourcing engine that keeps the pipeline full
  • Running in EAS-owned infrastructure, maintained by EAS

05 / BUILT ON

Their tools.
Their infrastructure.

  • Claude
  • Supabase
  • Microsoft Graph (Outlook)
  • GitHub
  • Blitz

Everything runs inside EAS-owned accounts and was handed over as a low-maintenance system, documented for the people who use it. Screenshots on this page show the working system with sample records in place of client data — the firms, figures and names shown are invented.

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