The problem

• Inbound leads trickle in.
• Sales reps chase them one by one.
• Missed opportunity: every inbound lead is a signal to find 50 more like them.

Step 1: Capture the Form Fill

• Lead submits demo/contact form.
• Capture data: name, email, company, title.
• Push into Clay automatically via webhook or Zapier.

Step 2: Enrich the Lead

• Run Clay waterfall:
  • Company firmographics.
  • Tech stack.
  • Industry + subindustry.
  • Recent funding or news.
• Output = full ICP profile of the inbound lead.

Step 3: Generate Lookalikes

• Use Clay’s prospector.
• Search for companies with matching firmographics + tech stack.
• Pull in 25–50 companies that “look like” the inbound.

Step 4: Build the Contact List

• Within those companies, target ICP roles.
• Example: If inbound was a VP Marketing → pull other VPs Marketing + CMOs.
• Store enriched contact details in Clay table.

Step 5: Personalize with Agentic AI

• Prompt Claygent: “This inbound lead was [X]. Write 1-line personalization for each of these lookalikes tying to inbound’s characteristics.”
• Example: “Since [Inbound Company] just adopted [tool], likely relevant for [Target Company].”

Step 6: Push into Outbound Sequences

• Tier 1: The inbound itself → high-touch follow-up.
• Tier 2: Lookalike contacts → sequence with AI-driven intro.
• SDRs see inbound momentum instantly multiplied.

Why this matters

• Inbound = proof of demand.
• Lookalikes = scale without guessing.
• Turns 1 lead into 50.

Pro tips

• Match not just industry but tech stack (highest signal).
• Keep lookalike cohorts under 100 to stay focused.
• Run weekly “inbound-led outbound” reports for leadership.

Outcome

• Pipeline growth tied directly to inbound signals.
• No more chasing one-off form fills.
• Clay makes inbound the seed for outbound at scale.